4 reasons why you should enlist the expertise of a licensed REALTOR® instead of selling FSBO.
FSBO = For Sale by Owner a.k.a. selling real estate without representation of a professional. Are you selling without the expertise of an agent? Ultimately, we recommend utilizing the services of a professional REALTOR® so that you are at ease during the home selling process. Working with an agent can also ensure that all legalities are properly handled.
Resources, marketing and homework are key.
- Knowing your market: studying up on the area the house is located in, how homes have sold in the past, how they are selling now and researching the price points are integral to a proper listing price. Touring open houses similar to the property you wish to sell in style and price is a huge help. But hey, an agent already has this in the bag; they show houses everyday and know where to look quickly and efficiently. Analyzing the market statistics and comparing properties is extremely important during the home selling process.
- Building your team: without an agent, you’d have to compose a team of professionals like a real estate attorney and a title company to help you through the closing process. Real estate brokerages and companies already have teams put together and a plethora of contacts for any need within the industry. Plus, the agent does all of the scheduling with the title company and other contacts throughout the process.
- Marketing to sell: deciding how you are going to advertise the property is integral. Working without an agent can inhibit the ability to advertise your house on the MLS (Multiple Listing Service). Other agencies and REALTORS® won’t see that is it on the market unless they look hard to find it or you market your property a whole heck of a lot through other means. There are FSBO websites designed to help market FSBO properties, but the MLS is king in the real estate world. There are other forms of advertising, but an online presence in the MLS can’t be beat.
- Readying the house: If you were selling without working alongside an agent, you’d have to order a home inspection. Normally, when working with an agent, the potential buyer of a home schedules and pays for the home inspection. A REALTOR® can advise how to properly assign a list price depending on the state of the house in question; are there unfinished projects? Is the home a fixer upper? Does it need staging to show better?